The 29th Zigong Lantern Festival Open January
On December 20, the reporter learned from the China Lantern World that the 29th Zigong International Dinosaur Lantern Fair with the theme of "The Light of Dreams · The City of a thousand Lanterns" is scheduled to open in January next year, creating China's first "story-oriented + gamification" walking and immersive lantern fair.
It is understood that this year's Lantern Fair will continue to break through on the basis of previous lantern fair, connect reality and the meta-universe with colored lights, set light garden viewing, catering entertainment, cultural and creative performing arts, online and offline interaction and other plays in one, to create a China's largest meta-universe lights "city of thousands of lights".
In this "City of thousands of lights", there are five theme areas, such as "Taste of Music", "Jiangxia Jianghu", "Brilliant New Era", "Tide Play Alliance" and "Creation World". With stories and urbanization scenes, 13 beautiful scenic spots are gathered together.
The theme area is composed of four scenic spots: the Gate of Thousands of Lanterns, the station of Thousands of Lanterns, the Square of Praying for the New Year, and the Museum of Thousands of Lanterns. Jian Xia Jianghu is composed of three scenic spots: the theme area of the Lantern Market, You Long Bay and Luo Shen Cinema. It is a Jian Xia city where young people enjoy the charm of Chinese culture. The theme area of "Brilliant New Era" is located at the "C position" of the fair. It presents important achievements of China's development with colorful lights, and looks forward to the future development direction. It integrates interaction and experience to create a beautiful long roll of China with a length of 210 meters. "Tide Play League" is composed of three areas: the theme area of "League of Legends Mobile Game", Cyber Salt City and performing arts stage. It combines game IP and colored lights to create a new experience of immersive digital cultural travel, and integrates the Oriental punk salt culture of Zigong with the innovative interpretation of colored lights to create a tide play "high field", becoming a tide play city where boys and girls can carnival together. The Creative World consists of three scenic spots, namely the Creative Art Museum, the Dinosaur Park and the Energy Factory, creating a creative city that integrates imagination and creativity.
This lantern fair will also achieve content, performance, business, traffic, industry five breakthroughs, open a new chapter of night tour. In terms of content, it creates a grand world view, creates a story-oriented and gamified walking immersion lantern fair, integrates Chinese traditional culture, international culture and scientific and technological elements, and builds a virtual city of colored lanterns with the spirit of inheritance, inclusiveness, youth and innovation. In performing arts, the lights are fully integrated with the performing arts. In the performing arts, a variety of performing arts scenes such as mechanical digital lamp performing arts, close-up lamp performing arts, large-scale stage performing arts, light and shadow shows are integrated.
Commercially, it uses colored lights to create a consumption scene, and uses full-motion commercial experience such as theme blocks, scene commercial locations, mobile scene peddling, online and offline shopping to create a commercial consumption scene with colored lights, covering the whole customer base, and creating a new business model of lantern fair with walking while playing, watching while buying. In terms of traffic, it introduces international and domestic super IP such as League of Legends mobile game and Sword Net 3 to realize online and offline linkage and interworking of the colorful Lantern Universe City. In terms of industry, it strengthens the function of exhibition and sales, adopts the wysiwyg model of "classified exhibition and sales, concentrated experience", and puts on the ground the four modes of outward development of the lantern industry, namely festival lantern fair, night tour empowering, cultural tour exhibition and colored lantern products.
